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About Paul Brian Sourour

Hello and welcome. My name is Paul Brian Sourour, and I'm thrilled you're about to discover the secret to sustainable weight loss! Are you tired of fad or unsustainable diets consisting of 1200-1500 carb-free or fat-free calories a day promoted by people who have never walked a mile in your shoes? Or of yo-yo dieting into and out of endless useless hours at the gym? Or of being told your failures are your fault and your lack of magical willpower?


It's time to try a different, inclusive, empowering and evolutionary approach. Our coaching program focuses on helping you lose weight while still enjoying your favorite foods and helping you transition to the most successful diet in human history. The Mediterranean way of eating, not dieting! Most Europeans don't diet, include all food groups including some desserts and alcohol and have the lowest obesity rates on the planet. Learn how to eat like a pro.

Our trend-setting program is tailored to your unique metabolic, psychological and emotional needs on a daily and hourly basis, so you can finally achieve the results you've been dreaming of. Say goodbye to yo-yo dieting and hello to a happier, healthier you. Sign up for our coaching program today and start your own weight loss success story!


Weight loss is more art than science proven by the reality that weight loss is not linear. In fact, there's nothing linear about the human condition. Emotions, metabolism, energy, sleep, motivation and yes, weight all fluctuate from day to day. By creating positive psychology, new habit formation and essential mental momentum required to complete two tasks that I specialize in and will help you master. Permanent weight loss and the prevention of weight gain.

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364 LBS.

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My Coaching Qualifications and Professional Experience

After a long career as a successful stockbroker at Canada's leading bank/brokerage firm, and owning and operating online casinos with over 250,000 active players ranging from Lawyers to Doctors to Billionaire Captains of Industry and everyone in between, I know what motivates the human mind. Psychology, emotions and human nature from a practical weight loss foundation which is why my professional experience is uniquely adapted to Addiction, Food Addiction, Food Anxiety, Weight Loss, Substance Abuse, Insomnia and Mental Health for people of all shapes and sizes. I know people. I know myself. I know you. 

234 LBS.

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Results-Based Coaching 

The hardest pound you will ever lose is your first pound. That's the pound that ended months or years of runaway eating and weight gain, that proved you're more than what you eat and that showed you a path out of your dietary darkness. The one thing more important to your mental health than your weight is it's direction and your control of it. Once you've forged your first step out of daily overeating, that knowledge, certainty, confidence and control are all you need to take 100 more steps towards the life you've always wanted. Our lives are viewed through a lens of time but weight loss has the 24HR. lifespan of a May Fly. Today is the only day you will ever see on your weight loss campaign. 

Welcome to a community dedicated to helping you end your food addiction and to creating the mental momentum critical to long-term weight loss success. I understand first hand that struggling with binging and food addiction can be a difficult and isolating experience. That is why I wrote two books and created this Executive Coaching space to provide you with the tools and resources you need to break free from the cycle of runaway weight gain and food addiction and to take back control of your life from food's death-grip.

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My Purpose & Promise

I can help you because I have decades of experience in enabling and disabling addictions, both in myself and in others. As a former financial adviser, food addict and online casino owner, I understand the root power of addiction and the ways it can impact every aspect of your life especially in the way we eat. All roads lead to eating which is why food is the most pervasive addiction on the planet.

Unmatched Science-Backed Knowledge & Experience

Here's what Doctors don't know/tell you about long-term weight loss. We can't 'lose' a fat cell. They retain their elasticity and refill 2-4X faster after weight loss. We can regain a week's worth of 'lost' weight in less than 60 minutes. For life.


You can't cram for a diet. Losing roughly 2lbs. per week implies two certainties. Losing roughly 1/3lb. per day while not overeating for seven consecutive days. Moreover, we can erase a week's worth of weight loss in less than 60 minutes. From time to time, YOU WILL FAIL! But you will also succeed over and over again! I'm here to help minimize and to nurture your failures into success so that you may grow (read: shrink) from them.

Given you will never be further than 50 ft. or 50 seconds away from your favorite food, our approach to weight loss and to ending food addiction is centered around inclusivity of all food, empowerment to make collaborative choices around your favorite food, and the psychological support required to navigate your emotions, hunger, energy, insomnia, fear and uncertainty.

Master Your Metabolism

We believe that with the right tools and guidance, anyone can overcome their food addiction and live a happy, healthy life. Our resources include educational materials, practical tips, and personalized coaching to help you navigate the challenges of recovery and build a strong foundation for lasting weight loss success.

We invite you to explore our website and learn more about our approach to ending food addiction and to jump-start your weight loss campaign. Whether you are just starting your journey to recovery or have been struggling with your weight for years, we are here to help you every step of the way.

My Metabolic Expertise At Your Service

In March, 2017, I weighed 364.4 pounds and struggled with a food addiction that had taken over my life. I felt trapped in a cycle of daily overeating, routine binging and guilt which only led to more of all of it and I knew for the sake of myself and my family that something had to change.

That's when I meticulously created a weight loss approach uniquely designed to end daily binging and overeating and that allowed me to enjoy my favorite foods while still shedding pounds. Given we can never 'lose' a fat cell, weight loss warriors will always retain the ability to regain a week's worth of 'lost' weight in less than an hour. There's no point bailing out a sinking ship if you're still shooting holes in it and so weight loss will always rank a distant second to ending daily overeating.


Over the course of 12 months, I lost an incredible 130 pounds, eviscerated my food anxiety and completely transformed my relationship with food, with myself and my family.

Now, I want to share everything I've learned with you. This is a safe, non-judgmental place for anyone who wants to dispel medical mistruths about carbs and fasting, to lose weight, improve their health, and break free from the cycle of food addiction once and for all. 


Whether you're looking for tips on healthy eating, advice on exercise, or just a supportive community to cheer you on, I'm here to help.

So join me on this journey, and let's take control of our health and happiness together.

Good Luck, God Bless and Bon Appetit!



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